Lazy Dog Key West is a vibrant lifestyle brand founded in 1998 by Sue Cooper, who left her corporate job to embrace island life and create a business that reflected her laid-back, adventurous spirit. The company began as a kayak and paddleboard tour operator in Key West, offering rentals, lessons, and backcountry boat adventures. Over time, it evolved into a nationally recognized brand known for its apparel and accessories that capture the essence of fun, freedom, and canine companionship.