A new member of our Loden Community recently asked me how a U.S. Marine ended up founding a Loden Fashion Brand.  Jim’s question got me thinking more about this wild adventure and in the spirit of our Loden Community I’d like to share my story about how a guy with no fashion credentials, no industry training and no investors thought he could create a brand defined by outstanding customer service and dedicated to the naturally sustainable and classic Loden Style using the best traditional craftsmanship techniques.  It all started in Egypt….