Lvly’s Signature Floral Collections: Fresh, Stylish, and Sustainable

Founded in 2015 by Hannah Spilva and Verity Tuck, Lvly (pronounced “lovely”) began with a kitchen‑table dream: to create joyful, affordable gifts that move beyond the predictable rose-and-teddy clichés. The result? A beautifully branded direct‑to‑consumer business offering flowers, plants, curated gift bundles, and more—available same-day across major Australian cities and next‑day nationwide.

💐 Core Offerings & Unique Features

🌼 Fresh Florals in Iconic Jars

Lvly’s signature is its reusable glass jars wrapped with “Someone thinks you’re awesome.” Choose from a wide range: seasonal blooms, natives, premium arrangements, roses, single‑variety bouquets, sympathy flowers—even “unreal” long-lasting options.

🎨 Thoughtful Gifting & Bundles

Go bespoke with their Build‑Your‑Own L V L Y Bundle—mix flowers with booze, body care, treats, and more. Add confetti throws, greeting cards, or explosion boxes for a truly personalised gift.

🌱 Support for Aussie Makers

Lvly partners with over 50 local brands—like Gintonica gin, Monista Tea, BOPO (vegan body care), and Happy Collective—through their Lvly Loves range. These curated bundles spotlight purpose-driven, Aussie-made products.

📚 Gifts with Soul

Collaborations with Hardie Grant Publishing introduced book and puzzle bundles—such as bakebooks and yoga cards—as thoughtful accompaniment to floral arrangements.

👗 High-profile Collaborations

A standout example: the 2023 Mother’s Day collab with fashion designer Camilla Franks, featuring custom prints on glass jars, chocolate, candles, creams, and cards—combining style, storytelling, and sentiment.

🌎 Brand Values That Bloom

Lovely to People, Australia & the Planet:

• Zero-waste promise: unsold flowers are donated to aged-care homes and hospices.
• Local sourcing: avoids importing 40% of Australia’s flowers—supporting farmers and prolonging freshness.
• 100% happiness guarantee: they promise to make it right if you’re ever unhappy.

🚚 Delivery & Reach

Lvly offers same-day delivery (orders by around 5 pm) in metro areas: Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Central Coast, Geelong and more. Next-day delivery covers the rest of Australia.

🌍 Growth & Global Ambitions

In April 2022, Lvly was acquired by Malaysia’s Limitless Technology for ~$35 million—boosting its reach across Southeast Asia and securing its logistics with one of APAC’s fastest-growing e‑commerce platforms. It has since launched in Singapore, continuing its mission to expand thoughtfully across the region.

Leadership has also evolved—David Robinson became CEO in mid‑2022, guiding Lvly’s next chapter while co‑founder Spilva joined Limitless’s board.

🌟 Why People Love Lvly

• ✨ Playful aesthetics: Chic, modern presentation and vibrant branding have been lauded by Harper’s Bazaar, Concrete Playground, and The Urban List as “playful, chic and gorgeous” and “emergency gifting saviours”.
• 💬 Customer-centric: With a clear mission—“Make people’s day”—they build joyful, shareable experiences informed by customer feedback.

💡 Final Thoughts

Lvly stands out in a crowded marketplace thanks to its heartfelt mission, commitment to sustainability, playful design, and premium delivery experience. Whether you’re after fresh blooms, personalised gift bundles, or local artisan collaborations, Lvly delivers not just products—but emotional connections, quickly and thoughtfully.

Next time you want to make someone’s day, consider sending a jar that says more than just “I care”—it says “You’re awesome.”