The Dead Sea is an unparalleled source of natural mineral blends credited with improving skin’s appearance and health. For decades, scientists have sought a better understanding of how they benefit human skin. This passion drew our founders to settle in the region and eventually establish AHAVA in 1988. We are the only cosmetic company to have facilities on the shores of the Dead Sea. As we observe this unique environment every day outside our windows, we are constantly reminded of our reliance on nature and the fundamental necessity to actively preserve it for generations to come.