When in 2010 former SSL International UK Marketing Director, Mark Critchley, was looking at a career change, it was more than timely that a contact of his, Adrian Collins from Ziggurat Brands introduced him to Mr John Sutcliffe, a surgeon at The London Spine Clinic.

Old friends who regularly holidayed together, Adrian and John had often discussed the possibility of bringing effective, but beautifully designed and crafted back care products to market. As fate would have it, Mark was planning to launch a consumer health company and the rest they say, is history.