Caraselle Direct UK screenshot

Caraselle Direct UK

Caraselle were the first company to develop the Clothes – Care Concept & bring it to the UK. This happened in the late 1970’s & early 1980’s. We built on the success of the Whizzkleen Mini Sweeper Crumb Brush, Bizzi Brush Lint Remover, Non-Slip Coat Hangers & Polypropylene Hangers.

We created a range of 30 products & introduced the Clothes – Care Concept to the leading Dry Cleaners in the UK & Europe. The largest Dry Cleaner at the time was Sketchley with over 500 branches in the UK and was the first with the range in all their shops. The products then rapidly became popular Household Brands being sold in literally thousands of the best Dry Cleaners across the country, leading Department Stores & Supermarkets.

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