e created Fracture to help you share your stories and memories.
It all started In Africa. Swaziland, to be exact. We were doing non-profit humanitarian work and would discuss their passions in their downtime – things like photography, entrepreneurship, and travel. We started thinking about what was wrong with the photo printing experiences we’d personally had and realized there was one common element: the frame. We thought, “what if we just… got rid of it?” And so, Fracture was born.