Tracy and I started Mummy & Little Me in Lincoln in 2006, we were both new mothers and a familiar story, but like so many you hear in our Industry we couldn’t (in Lincoln) find the sort of products we wanted to buy for us and our children. So we decided to open up a Boutique ourselves, which offered Pregnant and new mothers everything they needed. Before we knew what was happening we had 3 shops and a rapidly growing website… Dashing about between 3 cities was hard but we somehow managed it for 6 years,  before long we realised we needed to concentrate on the core of the business which was our website.