Simply Be is a trading style of J D Williams & Company Limited, the UK`s leading direct home shopping company, operating over 20 successful catalogue brands. On-trend style without limits? Of course. And fit? It might get left behind by some in this fast-fashion world, but we won’t compromise when it comes to curves. You deserve it all. We’ve been leading the way in plus-size fashion for years, so we know a thing or two about creating perfect fits. Every time. And for everybody.