Wet For Her was founded in June 2009 in Paris, France by owner and CEO Alice Derock. Alice was disappointed by the limited offering and availability of non-phallic sex toys for the lesbian and queer communities. Although there was a variety of sex toys available to women on the market, there were not many aimed directly at queer women. Recognising this was a gap in the market, this inspired Alice to design and manufacture products specifically for lesbians and queer women. The first toy created under the Wet For Her banner was the Two Finger Extender. This clever design was an ergonomic extension toy which offered extra length to the fingers. The popularity and the success of the Two Finger Extender resulted not only in sales, but numerous industry awards.